How to create a long-term marketing strategy
Sustainable marketing is a way to promote your business that doesn’t solely focus on immediate action but on a long-term strategy to bring about results.
Bring value
You want to bring value through highlighting what you know and how that can benefit them. Let your audience know why they should work with you or buy from you by showcasing your unique twist and approach to your work.
Bringing and sharing something of value not only highlights that you have an expertise in a particular field but it brings human connection through the screen by having a personable touch to your content.
Make connections
This allows for connections to be made that in turn creates a breeding ground for trust to be built. When you share a commonality or click over similar interests it tends to result in a bond being created sometimes big and sometimes smaller. Either way it starts to slowly build a relationship with your audience beyond just sharing stats or tips.
Build community
You then enter into a space where your audience feel like they are a part of your community. They want to know what you are doing, what your newest offer is and what is new in the sphere of your life and work. You gain friends through the screen by simply showing authenticity and value.
Let’s get into actionable steps! Ask yourself these questions and brainstorm the most effective way for you to engage with your community and build lasting relationships through sustainable marketing.
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Enter into the mind of your consumer
What are they searching for?
What needs do they have?
What are they interested in?
2. Keep the end goal in mind
What do you want to achieve
Who do you want to reach?
How are you seeking to grow?
3. Bring something of value
What is your unique selling point?
What experience do you have?
What are you good at?
4. Get creative
Make your online presence your own.
What social media combinations you seek to use?
What types of long-form content can you create?
What ways can you engage your audience towards claimed content?
Pinterest is an amazing method of discoverability for your creative brand and to add to your long-term sustainable marketing strategy.
The one thing that puts people off Pinterest is the investment it takes before you see return- but the power of Pinterest is the fact that once the hard work gets put in, the return continues for months and years down the road.
Growth requires investment in time and money. With quick fixes and immediacy driving society, we have lost the art of intentionality and commitment.
Social media allows for connection, Pinterest allows for discoverability and your website should encourage engagement.
A collaborative approach is key to allow for your online presence to flourish
Instagram: build community and provide daily engagement
LinkedIn: make business connections and promote collaborations
Website: the power house of claimed content to create authority
Youtube: long form video content isn’t going anywhere
Email: the BEST way to build a connected and engaged community of likeminded people who want what you have to offer
Pinterest: the visual search engine where you can promote all of the above to get seen but those who didn’t know they needed your content
The reason Pinterest has power in the equation for creative brands and businesses is due to its searchability and discoverability features.
Promoting and enabling clicks to your claimed content whilst allowing for ongoing growth months and years down the line.
