How to set up a Pinterest account for success.
Taking your Pinterest account from generic to transformative.
Review your name & bio
Change up your profile picture & cover photo
Optimise your boards
Claim your website
Create consistency & plan ahead
Review your name & bio
When it comes to these basic elements of your account you need to make sure those that find you know who you are and what you offer. A great place to start is by having your brand name alongside a tagline relevant to your services. Your bio should then expand upon your name to give more context to your business.
Your aim is to make your expertise clear to those that discover your account and clarify who you want to work with and inspire. So whether you are a mum blogger, a foodie, designer or photographer, you shouldn’t leave people second guessing about what you offer. You are there to connect with people and share your expertise with those that are seeking your advice (even if they don’t realise it yet).
Profile picture & cover photo
The top of your profile is one of the first things those who find you on Pinterest will see. So it is important that it showcases and highlights who you are. Your profile picture is a great space for your brand logo or a photo of you. Your cover photo can be one of many things; a brand specific banner, a showcase of design work, a question or tagline relating to your business.
Again, allow these initial visuals to go hand-in-hand with your name and bio to elevate your brand’s identity on the platform.
Optimise your boards
Your boards are the home for your pins so they should be inviting those pins into a space that is relevant and specific to them. Each board name should be thoughtfully determined based on research alongside a keyword rich description. You should not only aim to add relevant pins to these boards but have relevant titles and descriptions that dive deeper into different aspects of your brand. Your boards should add to the foundations of your profile to highlight key areas of expertise and topics relevant to your business.
Claim your website
This is another key aspect to optimising your account, to make sure that your website is properly linked to your account and claimed to increase validity. Claiming your account can help claim authority within your niche, especially for those who have never seen your content before.
Create consistency & plan ahead
For an effective and efficient Pinterest account that continues to bring success you need to make sure you pin consistently and have a plan in place to reach your business goals on the platform. You need to target your ideal market, share insights into your knowledge and connect with pinners.
Pinterest is a long term investment that takes time to build momentum- it’s ensuring you implement all of these key aspects to your account as well as having a strategy in place to meet your goals. You need content that enables engagement past initial pin clicks and the ability to showcase your content and knowledge over time on a consistent basis with the content you have available.
By implementing all of the above, your Pinterest account should now have a solid foundation for success that you can build upon in the months and years ahead.
For more in depth details on how to build the perfect Pinterest account and additionally, to learn how to create clickable pins… sign up below to receive our FREE Pinterest guide.
